Peter Wilken

I co-founded The Brand Company in 2002. It was one of the pioneer specialist brand consulting firms that defined a new category.

We developed the philosophy and process trademarked Brand Centered Management™ that included the concept of Brand DNA. The company grew into Hong Kong’s leading Brand Management Consulting firm consulting to clients such as: AIG, Hong Kong Trade Development Council, Lane Crawford, Maxim’s, Pure International, Shangri-La Hotels and Sun Hung Kai Properties. It was acquired in 2006 by a London-based consulting group.

I provide brand and strategic planning services to a small group of clients through my company Dolphin.