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Books by Peter Wilken
![Dim Sum Strategy by Peter Wilken. Read by the author](https://i0.wp.com/posthypnoticpress.com/wp-content/uploads/2024/03/Dim-Sum-strategy_Peter-Wilken.jpg?fit=300%2C300&ssl=1)
I co-founded The Brand Company in 2002. It was one of the pioneer specialist brand consulting firms that defined a new category.
We developed the philosophy and process trademarked Brand Centered Management™ that included the concept of Brand DNA. The company grew into Hong Kong’s leading Brand Management Consulting firm consulting to clients such as: AIG, Hong Kong Trade Development Council, Lane Crawford, Maxim’s, Pure International, Shangri-La Hotels and Sun Hung Kai Properties. It was acquired in 2006 by a London-based consulting group.
I provide brand and strategic planning services to a small group of clients through my company Dolphin.